The phrase suggests a resurgence or increase in prominence of exclusive content produced by the streaming platform. This can refer to an increase in viewership, critical acclaim, or overall cultural impact of shows and films specifically created for and distributed by the service.
A growing reliance on internally produced content represents a strategic shift for the platform. This strategy allows greater control over content quality, rights management, and branding, potentially leading to increased subscriber loyalty and a stronger competitive advantage. Historically, dependence on licensed content made the service vulnerable to changing licensing agreements and competitor acquisitions.